Product reviews are an important part of any successful marketing strategy. Reviews from industry experts are impressive, as are those from industry publications. This is true for products from makeup to new model vehicles. A decade ago, those reviews were all that were available that allowed perspective customers to get an idea of the quality and capability of any product.
Reviews on Company Websites
When researching a major purchase, such as laser cutters and engravers, a visit to the company website is the first place to start. Customers can learn about the history of the company, discover series and model options, and explore machines that will meet their needs. There will also be reviews on those sites, but those will only reflect the positives of the machinery. Those reviews are accurate, just edited and censored.
Independent Review Sites
Since independent review sites have been introduced, customers have access to complete reviews. Once a review is posted, it cannot be deleted or edited by the manufacturer. These will include the excellent points regarding a product, as well as any weaknesses or drawbacks. A review from Boss Laser owners here will be based on the experiences of using the purchased machine.
Customers simply have to find reviews that correspond to the size or model of machine they are considering. If a hobbyist is interested in the desk top model of the cutting and engraving machine, for example, she would select reviews for that particular model. Business owners seeking an industrial machine with significant power can refine the search to include larger models.
Another place to find objective reviews is on social media pages. Whether the page is operated by an individual or Boss Laser, those tend to remain unaltered. The company uses the opportunity to respond to any concerns or issues with the model. That is how connections are made with actual customers and readers get a chance to gauge customer service. The situation is win-win in terms of public relations and marketing.
It is wise to read several reviews from different sources to get a well-rounded impression of how a product works. Compare companies and decide which machines to check out before making a purchase. …Continue reading »