The success of your website on the online landscape lies in the best Search Engine Optimization exercise. The right SEO ranking boosts website’s visibility and attracts more traffic. To do it effectively, you need to focus on both On-Page and Off-Page SEO. To put things in perspective, On-Page SEO establishes the relevance of your brand and business by enhancing your website, while Off-Page SEO establishes your authority in the relevant domain.
In this article, we will focus on how to boost your On-Page SEO by following this simple checklist.
1. High-quality content
Well-written, simple, and comprehensive content is the secret to good SEO. And quality doesn’t necessarily mean complex phrases or verbose language. It is about being lucid and easily understandable, and most importantly, original. There are various online tools and plugins that can help you create the most effective SEO content by using certain approved guidelines.
2. Website speed
Your website speed has a lot to do with your SEO score. The faster the page loads, the better it ranks on search results. That is where hosting solutions like Cloud Hosting, VPS hosting, etc. come to the rescue. The resilient and smart architecture allows better performance of the server, thus boosting page loading speed.
3. Reduced bounce rate
You cannot eliminate page bounce-offs but you can always control them. You can analyze the pages per session and time spent on each page. This will help you identify the areas that are promising and those that need improving. Also, work on page redirects from a certain page to prevent users from leaving your site.
4. Clean and comprehensive URLs
Clean, simple, and structured URLs help users identify your brand better and don’t raise suspicions. For instance, if you are a seller of pet toys, you should avoid using URLs like Toysforpets.com/gtps-dogtoys35_52.html and use Toysforpets.com /dog-toys/ instead.;
5. Well-structured Meta description
This is a quick description of what your site is all about and must be precise and in a few words, explains the page. You can run the same by an SEO tool or a plug-in on your website.
6. The right headline and subhead tags
Headlines and subheads are just formatting elements but important for SEO too. They are a way of telling the search engines what the webpage is discussing and the important sections of the content thereof. This is also the right place to include keywords and help the search engine to crawl.
7. External and internal linking
Content referencing is an essential aspect of good SEO. And that can be done by linking keywords or relevant phrases to other sections of your website or even other websites which are recognized as domain authorities.
8. Excellent user experience
While technical aspects of your page are important, you cannot also ignore the visual impact of your site on your users. That is why a well-designed, visually appealing site layout is important. Focus on the look, navigation, and the overall user experience.
9. Rich media usage
Visual experience goes a long way in establishing the right connection with the user. Use rich images, videos, and infographics, to make the site more appealing.
10. Proper Image SEO
Like your textual content, the site media also needs to be optimized. Use the right tagging and keywords to increase the visibility of your website images.
These are just the basic guidelines for finding the right path to boosting your website’s SEO rank. For optimum results, couple your SEO exercise with a SEO-friendly hosting service for a more strategic solution.